Insights The CX-Files: Customer don’ts that brands mustn’t make Keeping customers happy should be the no. 1 priority of the brands they buy from.…Julia AhlfeldtOctober 4, 2018
Insights Experiencing CX in Botswana Gaborone skyline on a balmy August evening Those who know me in a personal capacity…Julia AhlfeldtSeptember 30, 2018
Insights The CX-Files: CEOs need to put their HR hats on CEOs already have a lot on their plate but, in today’s competitive landscape, attracting top…Julia AhlfeldtSeptember 30, 2018
Insights The CX-Files: Avoid own hype; put yourself in customers’ shoes As one who lives and breathes industry disruption, it’s no surprise that I watch ‘TV’…Julia AhlfeldtSeptember 21, 2018
Insights Guest blogging for CX Innovation & Tech Fest: Who is more important the employee or the customer? Customer experience is a relatively new field of work. In many ways, it is still…Julia AhlfeldtSeptember 21, 2018
Insights Workshop takeaways: influencing customer-centric change A CX professional is part strategist, part diplomat and part change influencer. Of these, driving…Julia AhlfeldtSeptember 13, 2018
Insights Insights from Africa’s largest customer experience management conference One month on from Africa's largest and longest-standing customer experience management conference, I wanted to…Julia AhlfeldtSeptember 2, 2018
Insights The CX Files: The changing role of the CMO by Julia Ahlfeldt (@JuliaAhlfeldt) Customer expectations of companies are rising by the day. For those companies…Julia AhlfeldtJune 17, 2018
Insights Customer experience leadership evolves in SA SA C-suites welcome chief customer officer to the club by Julia Ahlfeldt (@JuliaAhlfeldt) Before we consumers…Julia AhlfeldtJune 10, 2018
Insights The CX Files: Seven dos & don’ts of journey mapping by Julia Ahlfeldt (@JuliaAhlfeldt) For many businesses, journey mapping is their first foray into customer-centric thinking and, if…Julia AhlfeldtMay 8, 2018