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Understanding the perspectives of others and making decisions within this context is the foundation good customer experience. Customer compassion is key to developing engaging customer experiences, and rallying teams around a common customer-centric goal. Laura Jack is an expert on the topic of compassion, so I was delighted to have the opportunity to speak with her about how embracing and enabling compassion can improve CX.
Laura Jack is a counselor, coach and author of the bestselling book, The Compassion Code. Laura is also a close friend, and during a recent visit to the US, we were catching up about life and our jobs. Laura was telling me about her work helping people understand and relate kindly to others, when we realized that our careers had an interesting and unexpected common vein. A few weeks later we recorded an interview via Skype for the podcast.
Laura kicks off our podcast conversation by sharing how compassion has become an area of heightened interest, the definitions of sympathy/empathy/compassion, why they are different, and the role of compassion in customer experiences. Later in the episode, discuss the importance of compassion in the workplace, how managers of frontline teams can mitigate “empathy fatigue”, and finally, how to teach back office employees to relate to a customer they may never meet in person.
To find out more about Laura’s work, please visit her website. You’ll find information about her services, as well as her contact information. The Compassion Code is an excellent read. It’s available in print in the US, or globally as an e-book.
Laura visits South Africa in 2014 (no, that rainbow isn’t photo-shopped!)
Laura’s book
Decoding the Customer is a customer experience podcast created and produced by Julia Ahlfeldt, CCXP. Julia is a customer experience strategist, speaker and business advisor. She is one of Southern Africa’s foremost experts in Customer Experience Management. For more information about how Julia can help your business thrive in The Age of the Customer, click here. To hear other episodes of her podcast, click here.
