by Julia Ahlfeldt (@JuliaAhlfeldt) For many businesses, journey mapping is their first foray into customer-centric thinking and, if…
Julia AhlfeldtMay 8, 2018
by Julia Ahlfeldt (@JuliaAhlfeldt) The business climate is changing fast, regardless of what sceptics say. To…
Julia AhlfeldtApril 24, 2018
In today’s world, so many of our consumer interactions happen remotely. As banking, retail and…
Julia AhlfeldtMarch 20, 2018
I was invited to participate in a panel of marketing industry executives who each provided…
Julia AhlfeldtFebruary 16, 2018
This episode of Decoding the Customer explores how Multichoice, Africa’s largest satellite TV provider, ignited…
Julia AhlfeldtFebruary 14, 2018
Let customers be your North-star I recently spoke with Lynette Dicey, a reporter from South…
Julia AhlfeldtJanuary 17, 2018
Black Friday is a relatively new phenomenon in South Africa. In the lead-up to what…
Julia AhlfeldtJanuary 16, 2018
Mark Angus, writer for CXI today covered my recent research collaboration with Brandseye, which centered…
Julia AhlfeldtDecember 18, 2017
Consumer behavior is different in developing markets. There is no denying it. Business strategies that…
Julia AhlfeldtDecember 13, 2017