by Julia Ahlfeldt (@JuliaAhlfeldt) Customer expectations of companies are rising by the day. For those companies…
Julia AhlfeldtJune 17, 2018
by Julia Ahlfeldt (@JuliaAhlfeldt) For many businesses, journey mapping is their first foray into customer-centric thinking and, if…
Julia AhlfeldtMay 8, 2018
by Julia Ahlfeldt (@JuliaAhlfeldt) The business climate is changing fast, regardless of what sceptics say. To…
Julia AhlfeldtApril 24, 2018
I was invited to participate in a panel of marketing industry executives who each provided…
Julia AhlfeldtFebruary 16, 2018
Consumer behavior is different in developing markets. There is no denying it. Business strategies that…
Julia AhlfeldtDecember 13, 2017
By Julia Ahlfeldt Thirty-four seconds. That’s all it took to exasperate thousands of South Africans…
Julia AhlfeldtDecember 2, 2017
By Julia Ahlfeldt Many industries have experiences customer-centric disruption, and their tales should serve as…
Julia AhlfeldtOctober 9, 2017
By Julia Ahlfeldt Before the days of social media and online reviews, companies could easily…
Julia AhlfeldtSeptember 26, 2017
By Julia Ahlfeldt Over the past 18 months, CEOs have been waking up to the…
Julia AhlfeldtSeptember 19, 2017