MasterclassesPodcasts Internal and external marketing of customer experience: CX Mini Masterclass – E67 This CX Mini Masterclass explores the importance of marketing customer experience, both externally to customers,…Julia AhlfeldtJanuary 16, 2020
MasterclassesPodcasts Creating a unified customer experience culture: CX Mini Masterclass – E66 This CX Mini Masterclass explains why HR strategy underpins culture and how CX professionals can…Julia AhlfeldtJanuary 9, 2020
Expert InterviewsPodcasts The Customer-Centric CEO: interview with Diego Gabathuler – E65 CEO of Ivoclar Vivadent, Diego Gabathuler, shares his perspective on what it means to lead…Julia AhlfeldtJanuary 2, 2020
MasterclassesPodcasts AI and Customer Experience: CX Mini Masterclass – E64 This CX Mini Masterclass provides an overview of artificial intelligence and its emerging role in…Julia AhlfeldtNovember 28, 2019
MasterclassesPodcasts CX metrics, mistakes and missed opportunities: CX Mini Masterclass – E63 This CX Mini Masterclass explores some of the most pervasive missteps that organizations make with…Julia AhlfeldtNovember 21, 2019
MasterclassesPodcasts Beyond customer experience: CX Mini Masterclass – E62 This CX Mini Masterclass explores the importance of human experience and why brands need to…Julia AhlfeldtNovember 14, 2019
Expert InterviewsPodcasts Trends in digital user experience: interview with Jacques Oberholzer – E61 User experience design expert, Jacques Oberholzer, shares his insights on UX and how businesses are…Julia AhlfeldtNovember 7, 2019
MasterclassesPodcasts Foundations of a great CX program: CX Mini Masterclass – E60 This CX Mini Masterclass explores the key components of a successful CX program. There might…Julia AhlfeldtOctober 31, 2019
MasterclassesPodcasts How to make a service blueprint: CX Mini Masterclass – E59 This CX Mini Masterclass provides step by step instructions for how to develop a service…Julia AhlfeldtOctober 24, 2019
Insights Online retailers need to address CX glitches before the holiday shopping season I recently teamed-up with digital marketing agency, Rogerwilco, and mobile researcher, ovatoyou, to run a…Julia AhlfeldtOctober 22, 2019