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I launched Decoding the Customer in 2017 to create a platform for me and my guests to share our thoughts around the topic of Customer Experience. Over the years I’ve interviewed leaders in their fields such as Andrew Smith from Yuppiechef, Iain Meaker from Comair and Luisa Mazinter from TymeBank.
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This CX Mini Masterclass explains what it means to close the customer feedback loop. Show host and customer experience expert, Julia Ahlfeldt, shares strategies for closing the loop and teaches you how this can augment your VOC program and fortify relationships with customers. Julia shares her plans for a short hiatus during June, but will be back with more great episodes in July! If you’ve been gathering feedback, but are looking for a way to immediately turn this into a tangible CX improvement, this episode is for you.
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This CX Mini Masterclass explains how to leverage employees to bolster your VOC (Voice of Customer) efforts. Employees often have a unique perspective into the lives and experiences of customers. Show host and customer experience expert, Julia Ahlfeldt, teaches listeners how different employee groups can add value to VOC and research programs, as well as how to engage with these teams to gather insights. If you’ve been looking for a way to super charge your customer insight efforts and engage teams in the process, this episode is for you.
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This CX Mini Masterclass explains how to put your Voice of Customer (VOC) insights to work through personas. Show host and customer experience expert, Julia Ahlfeldt, teaches listeners how to build a persona and shares ideas on how organizations can leverage personas to foster customer-centric change. If you’ve been looking for a way to maximize the value from your customer insight efforts and would like to help teams empathize with customers, this episode is for you.
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