Expert CX consulting services that unlock growth

CX transformation starts with strategy. I partner with leaders to align teams, optimize journeys, and create CX strategies with measurable business impact.

CX Strategy and Transformation

Leaders know that putting customers first is the right thing to do. But with competing priorities, leadership misalignment, and the rapid rise of AI, aligning CX with financial performance and proving ROI is no small feat. CX leaders know their work matters, but often struggle to break silos and show measurable results. A CX strategy ensures customer-centricity isn’t just a vision—it’s a proven way to drive customer-focused growth.

I work with senior leaders to embed CX into strategy, align teams, and optimize customer journeys with measurable impact. I lead CX consulting projects that help teams build the skills and capabilities to unify around shared CX goals. From AI-driven experience innovation to culture transformation, I help businesses turn customer experience into a competitive advantage.

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CX Consulting Services

CX benchmarking & performance metrics

Measuring CX ROI & business impact

Voice of Customer insights

CX strategy & execution plan

Aligning CX with brand & leadership goals

CX tools, training & adoption

Scaling CX culture change

AI-powered experience innovation

Customer Journey Mapping

A popular buzzword in the field of CX, and with good reason. Successful CX transformation starts with a deep understanding of your customers. Journey mapping reveals the full picture of what customers need, where they struggle, and how to earn their loyalty. But it’s not just about insights, journey mapping is a tool for breaking down silos, building customer empathy and proving CX ROI. Using global best practices, I help organizations create maps that inform strategic decisions and drive customer-centric change.

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Strategy, Innovation & AI Workshops

When CX goals feel unclear or leadership isn’t aligned, a focused working session can make all the difference. My highly interactive CX workshops help teams clarify strategy, set priorities, and develop actionable solutions. Using proven methodologies like design thinking, I guide teams in breaking down silos, aligning leadership, and adopting AI in customer experience innovation—all in a dynamic, hands-on format that drives real results.

Plan Your Session

Engaging CX workshop with business leaders collaborating on customer experience strategy – Facilitated by Julia Ahlfeldt.

Julia Ahlfeldt delivering a keynote speech on CX strategy, AI, and leadership at an industry event.

Keynote Speaking

Stay ahead of the curve with a high-impact CX keynote. I deliver engaging, thought-provoking talks on customer-centric transformation, AI-driven experience innovation, and the latest CX trends. I regularly speak at industry conferences, corporate summits, and leadership events, helping executives and teams navigate the evolving customer landscape with clarity and confidence. My keynotes foster alignment, spark action, and equip leaders with the insights they need to elevate CX.

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Julia presented at our largest client conference in 2016, where she enthralled senior decision-makers from across the South African business community on how organisations need to prepare for the new competitive battlefield. She displayed great insight and understanding into the importance of customer experience and, most importantly, gave the audience tangible takeaways of how to execute on this and ensure success.
Keith WardellHead of Commercial Strategy, Experian South Africa

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There are few I can rely on to the degree I rely on Julia. Her ability to design and build a world class customer experience that’s deliverable and repeatable has been invaluable to us. What sets Julia apart from most consultants is that she can move far past the presentation of strategic ideas, and is actually adept at getting things done. Anyone can tell you that you need to hit the target, very few can take aim, pull the trigger, and make it happen.
Drake CokerFounder and CEO, Scratch Vinyl

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Julia has a can do approach backed up with expertise and a desire to do things right. She quickly builds credibility with senior stakeholders and challenges in an engaging way to ensure buy-in. She can relate to people across all levels of an organization and can combine sharp strategic thinking with a grasp of day to day activities.
Fiona SweeneyPeople Director, Virgin Active South Africa

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We had the pleasure of working with Julia Ahlfeldt at our People Summit, where she delivered a thought-provoking session on customer experience as a competitive advantage. Her insights into customer-centricity, journey management, and the power of brands like Disney and Airbnb captivated our audience. She brought a perfect mix of strategic thinking and practical examples, leaving attendees inspired and equipped with actionable takeaways. Highly recommended!
Marijke CoetzeeMarketing and Communications Director, Vukile Property Fund